Last updated: 9 August 2025
This Cookie Policy explains how Nexus Adv Ltd (“Nexus Adv“, “we“, “us“, or “our“) uses cookies and similar technologies when you visit nexusadv.com (the Website). It should be read together with our Privacy Policy.
What are cookies and similar technologies?
Cookies are small text files placed on your device by a website. They are widely used to make websites work, improve efficiency, and provide reporting. We also use related technologies such as local storage, SDKs, and pixels (collectively, cookies).
First‑party cookies are set by nexusadv.com. Third‑party cookies are set by providers we use (for example, Google).
Why we use cookies
We use cookies for the following purposes:
Strictly necessary – required for the Website to function, maintain security, prevent abuse (e.g., Google reCAPTCHA), remember your cookie choices, and provide core features. These cannot be switched off in our systems.
Analytics (consent‑based) – help us understand how visitors use the Website so we can improve it. We use Google Analytics 4 (GA4) only if you opt in via our cookie banner.
We do not use advertising or behavioural targeting cookies. If this changes, we will update this Policy and our banner before enabling them.
Your choices (managing cookies)
When you first visit, our banner lets you accept or reject non‑essential cookies and review details. You can change your preferences any time via the banner or the “Cookie settings” link in the footer (where available). Withdrawing consent will stop new non‑essential cookies; existing cookies may need to be deleted in your browser.
You can also control cookies in your browser settings. Blocking cookies may affect some features. If you clear cookies or use a different browser/device, your preferences will need to be set again.
Legal basis (UK)
Under UK GDPR and PECR, we set strictly necessary cookies without consent. We set analytics cookies only with your consent. You can withdraw consent at any time via the banner.
Cookies we use (representative list)
Actual cookies may vary over time (e.g., if we update our Website or providers). The examples below are typical of what you may encounter.
A) Strictly necessary
Name: cookie_consent (or similar)
Provider: nexusadv.com
Purpose: Stores your cookie preferences so we remember your choices.
Type: first‑party cookie
Expires: up to 12 months
Name: _GRECAPTCHA
Provider: Google reCAPTCHA
Purpose: Prevents spam/abuse by distinguishing humans from bots.
Type: third‑party cookie
Expires: up to 6 months
Name: rc::a / rc::b / rc::c (local storage)
Provider: Google reCAPTCHA
Purpose: Security and bot detection.
Type: third‑party local storage
Expires: persistent/session, depending on key
B) Analytics (only if you opt in)
Name: _ga
Provider: Google Analytics 4
Purpose: Distinguishes users for analytics.
Type: first‑party cookie
Expires: 2 years
Name: ga<container‑id>
Provider: Google Analytics 4
Purpose: Persists session state for analytics.
Type: first‑party cookie
Expires: 2 years
Note: GA4 settings (including IP anonymisation and data retention) are configured in Google Analytics. We only load GA4 after you opt in via the banner.
Other tracking technologies
e may use small images or code snippets (often called web beacons or pixels) in pages or emails to understand engagement and improve performance. These operate in conjunction with cookies and respect your consent choices.
We do not use Adobe Flash/Local Shared Objects.
Changes to this Cookie Policy
We may update this Policy from time to time (for example, if we change the cookies we use). The date above shows when it was last updated. Significant changes will be shown in the banner or on the Website.
Contact
Questions about cookies?
Email: info@nexusadv.com
Postal: Nexus Adv Ltd, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom